Members & Visitors: Welcome to the AMA Detroit web site. We encourage you to visit each page on a regular basis as updates are made frequently. If you have any questions please contact Dawnaree Demrose at
(248) 622-8247or send an email to amadetroit@comcast.net.
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Look for AMA Detroit Board Members
Time: 6:00pm-8:00pm
Location: BlackFinn Restaurant & Saloon, 530 South Main Street, Royal Oak, MI 48067 -Phone: (248) 582-9460
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The Cherry Festival: Marketing on a Dime
Acclaimed by NBC’s Today Show, and noted as one of the nation’s top festival events by USA Today, Travel Michigan, The Food Network, Rand McNally, Newsweek’s Budget Travel, American Bus Association, Private Clubs and Coast-to-Coast magazines, the National Cherry Festival is attended annually by nearly 500,000 people.Midwest Living Magazine recently named National Cherry Festival to its prestigious list of “Best in the Midwest”, and in 2010, AOL Travel News named Traverse City a “Top Ten Beach Town” and a “Top Ten Coolest Towns in the States”!
With an extremely small marketing budget, it takes a lot more than money to get this kind of attention. AMA Detroit is proud to host Trevor Tkach and Susan Wilcox Olson to share their secrets to success.
Attendees will learn about:
Creating and sustaining successful Media Promotions without a budget
Collaborating and creating Partnerships to deliver marketing messages
Developing Media Partners in order to create revenue
Agenda
6:00pm: Networking and Appetizers
6:45pm: Presentation
7:45pm: Q&A, Door Prize
8:00pm: Adjourn
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SAVE the DATE: June 20, 2012
Topic: Harnessing the Power of Visual Identity
A brand’s visual identity plays an important role in helping consumers to identify and consider it in a buying situation. From brand name to colors and characters, a brand’s visual identity is a valuable asset for driving brand awareness, consideration, purchase and loyalty.
Learn how to create and manage your brand’s visual identity with Jenn McGrath of Blackbird Brand Building, Inc. Jenn McGrath has helped lead global brands such as 5 Gum, Starburst, Duracell, Charmin, Taster’s Choice and Wilson Baseball to successfully establish and manage their visual identities. She will share how to assess the strength and quality of a brand’s visual identity as well as the principles to successfully establish and manage its visual and verbal assets as it evolves and grows.
Jenn McGrath has worked in branding and design for over 18 years. She was most recently the Senior Director of Strategy & Research for Interbrand, a global brand consultancy where she worked with companies such as Procter & Gamble, Wrigley, Heinz, Dow, and Abbott Pharmaceuticals. She is the owner of Blackbird Brand Building, Inc. a Detroit-based branding and design consultancy.
Visit us again soon for the latest programming updates.
